Projects | LiveLike


Sports Broadcasting in Virtual Reality


Role: UX Designer  

Manager: Jeremie Lasnier (Chief Creative Officer)

Tools: Pen & Paper, Sketch, Principle, Sketchbox  

Duration: 3 months, May 2018 - Aug 2018  

The technology worked with: Mobile, AR & VR

Sports worked with: Motorsports, Soccer

Problem Space: Redesign the mobile and VR experience flexible enough for different sports

Impact Created

Established the first UX Research process within the organization

I established the first UX Research process within the organization to inform the design. The research was carried out on LiveLike’s FOX Sports FIFA World Cup VR app offering. I documented a thorough process to help the team create research plans and recruitment guides in the future. I conducted knowledge sharing sessions with stakeholders (C-suites, PMs, Engineers) to make them aware of the benefits of user research and showed them a way it could be incorporated into their product development cycle. My work led the company to hire their first UX Researcher full-time.

Designed mobile and VR experiences adaptable for various sports

After analyzing the findings, I conducted a thorough competitive analysis of existing VR + mobile applications for various sports. I identified key pain points of the user and prioritized them based them input from stakeholders (Product Managers and C-suites) and incorporated an iterative design process with intermediate user testing as well as feedback from the engineering team to deliver my final designs. The final designs had a simplified information architecture with more grouped content and horizontal information flow. User steps were reduced from a 7-step long process to a 3-step long process.

Provided a direction to the engineering interns to explore AR domain

LiveLike hired 4 engineering interns to explore the AR domain, however, given the scope of the problem at hand, it was tough to find a starting point. I analyzed the findings from the survey (which I developed) and provided interns 3 actionable research insights for them to explore further. I then participated in weekly design discussions to provide UX related feedback to the interns and guided them through future iterations.

How I did it?

Took initiative to show how UX Research could in their current ecosystem

I single-handedly created the research plan, recruitment guidelines. I recruited users, followed up with them and I interviewed 12 users in the process. I involved other designers and PM during the interviewing and analysis process to help the empathize with the research process and documented the findings.

Initiated and Led design sessions

During the brainstorming phase, I incorporated a divergent and convergent thinking process. I involved other designers as well as PM and shared with them the research findings to help their creative juices flowing. I held meetings and provided specific agenda with action items to each member to make the most of the meetings. I led the whiteboarding sessions and prompted the team to think critically (pros and cons) about the various design options.

Involved stakeholders in the process

Since LiveLike provides a platform for the third party, it was very important to keep all the stakeholders involved at each and every stage of the decision-making process. I Periodically shared the progress with the stakeholders and included their knowledge and insights.

My Learnings

Successful products not only tackle user pain points but also incorporate the essence of the company

During the internship, I realized how important it is to keep the stakeholders involved in every step along the way. As UX practitioners, we can quickly get into the silos and focus solely on the user (which isn’t bad) but in the real world, these products need to make sense for the company and resonate with their belief (unless otherwise explicitly stated). That being said, it definitely doesn’t mean that user pain points should take a back seat, it just means that as designers we should strive to find that balance which can make the product a delightful experience for both the user and the company.

Friction/Conflict is best tackled heads-on

When opinions from various individuals from different sectors of work are involved, conflicts are bound to happen and how much ever I would have liked to believe otherwise, each of those opinions/concerns is valid from their point of view. I learned that when such a situation arises, it is important to take a step back and bring everyone together and have an open discussion about priorities and what matters most to the company at that point of time.

Dear UXfolio Official,